MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03654cam a2200577 a 4500
001 746834559
003 OCoLC
005 20151005091649.0
008 110909s2011 nyua b 000 0 eng
010 $a2011036957
020 $a9781451671865 (hardback)
020 $a1451671865 (hardback)
020 $a9781451671872 (trade paper)
020 $a1451671873 (trade paper)
035 $a746834559
035 $a(OCoLC)746834559
037 $bPocket Books, 1230 Ave of the Americas 9th Fl, New York, NY, USA, 10020$nSAN 200-2442
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050 00 $aHF5415.1265$b.S385 2011
082 00 $a658.8/342$223
092 $a658.8342$bSch954i
100 1 $aSchwartz, Gary,$d1964-
245 14 $aThe impulse economy :$bunderstanding mobile shoppers and what makes them buy /$cGary Schwartz.
260 $aNew York :$bAtria Books,$c2011.
300 $aviii, 229 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
520 $a""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with businesses to answer these questions, has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales.But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"--Provided by publisher.
520 $a"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--$cProvided by publisher.
650 0 $aInternet marketing.
650 0 $aTeleshopping.
650 0 $aConsumer behavior.
907 $a.b24651539$b12-20-18$c09-29-11
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