| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:189691259:2576 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:189691259:2576?format=raw |
LEADER: 02576cam a2200517 a 4500
001 711051766
003 OCoLC
005 20151005092154.0
008 110602s2012 nyua 001 0 eng
010 $a2011021989
020 $a9780393733471 (hardcover)
020 $a0393733475 (hardcover)
035 $a711051766
035 $a(OCoLC)711051766
037 $aBRO-cust20120229-147
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dVP@$dCDX$dBWX$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415$b.F5656 2012
082 00 $a658.8$223
092 $a658.8$bF7398c
100 1 $aFoote, Cameron S.
245 14 $aThe creative business guide to marketing :$bselling and branding design, advertising, interactive, and editorial services /$cCameron S. Foote.
250 $a1st ed.
260 $aLondon ;$aNew York :$bW. W. Norton,$cc2012.
300 $a223 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aStrategies & tactics -- Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting & closing -- Presentation preparation -- Differentation & new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up -- Pre-project paperwork -- Selling ideas & concepts -- The back-end of marketing -- Appendices.
650 0 $aMarketing.
650 0 $aStrategic planning.
650 0 $aBranding (Marketing)
907 $a.b24723630$b12-20-18$c10-26-11
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957 00 $aOCLC reclamation of 2017-18
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956 $aPre-reclamation 001 value: ocn711051766
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