| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:240874025:4140 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:240874025:4140?format=raw |
LEADER: 04140cam a22005294a 4500
001 697980006
003 OCoLC
005 20151005095514.0
008 110120s2011 enk b 001 0 eng
010 $a2011002377
016 7 $a015710381$2Uk
020 $a9780749462994
020 $a074946299X (pbk.)
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020 $a0749463007
035 $a697980006
035 $a(OCoLC)697980006
040 $aDLC$cDLC$dYDX$dYDXCP$dBWK$dCDX$dORX$dBWX$dKCP$dUKMGB$dITD$dOXF$dBDX$dTULIB$dKMS$dSFR$dUtOrBLW
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049 $aSFRA
050 00 $aHD69.B7$bH345 2011
082 00 $a658.8/27$222
092 $a658.827$bH1253bf 2011
100 1 $aHaig, Matt.
245 10 $aBrand failures :$bthe truth about the 100 biggest branding mistakes of all time /$cMatt Haig.
250 $a2nd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2011.
300 $axiv, 242 p. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aRev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction. Why brands fail ; Brand myths ; Why focus on failure? -- Classic failures. New Coke ; The Ford Edsel ; Sony Betamax ; McDonald's Arch Deluxe -- Idea failures. Kellogg's Cereal Mates ; Sony's Godzilla ; Persil Power ; Pepsi ; Earring Magic Ken ; The Hot Wheels computer ; Corfam ; RJ Reynolds' smokeless cigarettes ; La Femme ; Radion ; Clairol's 'Touch of Yoghurt' shampoo ; Pepsi AM ; Maxwell House ready-to-drink coffee ; Campbell's Souper Combo ; Thirsty Cat! and Thirsty Dog! -- Extension failures. Harley Davidson perfume ; Gerber Singles ; Crest ; Heinz All Natural Cleaning Vinegar ; Miller ; Virgin Cola ; Bic underwear ; Xerox Data Systems ; Chiquita ; Country Time Cider ; Capital Radio restaurants ; Smith and Wesson mountain bikes ; Cosmopolitan yoghurt ; Lynx barbershop ; Colgate Kitchen Entrees ; LifeSavers Soda ; Pond's toothpaste ; Frito-Lay Lemonade -- PR failures. Exxon ; McDonald's - the McLibel trial ; Perrier's benzene contamination ; Pan Am ; Snow Brand milk products ; Rely tampons ; Gerber's PR blunder ; RJ Reynold's Joe Camel campaign ; Firestone tyres ; Farley's infant milk -- Culture failures. Kellogg's in India ; Hallmark in France ; Pepsi in Taiwan ; Schweppes Tonic Water in Italy ; Chevy Nova and others ; Electrolux in the United States ; Gerber in Africa ; Coors in Spain ; Frank Perdue's chicken in Spain ; Clairol's Mist Stick in Germany ; Parker Pens in Mexico ; American Airlines in Mexico ; Vicks in Germany ; Kentucky Fried Chicken in Hong Kong ; CBS Fender ; Quaker Oats' Snapple -- People failures. Enron ; Arthur Andersen ; Ratner's ; Planet Hollywood ; Fashion Café ; Hear'Say ; Guiltless Gourmet -- Business cycle failures. Lehman Brothers (1844-2008) ; Marconi 1896-2001 and 2005 -- Rebranding failures. Consignia ; Tommy Hilfiger ; ONdigital to ITV digital ; Windscale to Sellafield ; Payless Drug Store to Rite Aid Corporation ; British Airways ; MicroPro -- Internet and new technology failures. Pets.com ; VoicePod ; Excite@Home ; WAP ; Dell's Web PC ; Intel's Pentium chip ; IBM's Linux graffiti ; boo.com ; Google -- Tired brands. F.W. Woolworth ; Oldsmobile ; Pear's soap ; Ovaltine ; Kodak ; Polaroid ; Rover ; Moulinex ; Nova magazine ; Levi's ; Kmart ; The Cream nightclub ; Yardley cosmetics.
650 0 $aBranding (Marketing)
650 0 $aBrand loyalty.
650 0 $aBrand choice.
907 $a.b25192115$b12-20-18$c04-25-12
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25192115$b08-26-15$c04-25-12
956 $aPre-reclamation 001 value: ocn697980006
980 $a0612 KL
998 $axbt$b06-25-12$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
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