| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:240911854:3021 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:240911854:3021?format=raw |
LEADER: 03021cam a2200565 a 4500
001 756837079
003 OCoLC
005 20151005095515.0
008 110930s2012 njua 001 0 eng
010 $a2011041299
019 $a729687285
020 $a9780910965903 (pbk.)
020 $a0910965900 (pbk.)
035 $a756837079
035 $a(OCoLC)756837079$z(OCoLC)729687285
037 $bIndependent Pub Group, 814 N Franklin st, Chicago, IL, USA, 60610, (312)3370747$nSAN 201-2936
040 $aDLC$beng$cDLC$dYDX$dCLE$dYDXCP$dBWX$dIOJ$dBDX$dCDX$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.1265$b.D87 2012
082 00 $a658.8/72$223
092 $a658.872$bD945m 2012
100 1 $aDushinski, Kim,$d1966-
245 14 $aThe mobile marketing handbook :$ba step-by-step guide to creating dynamic mobile marketing campaigns /$cKim Dushinski.
250 $a2nd ed.
260 $aMedford, N.J. :$bInformation Today, Inc.,$cc2012.
300 $axxvii, 217 p. :$bill. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"CyberAge books."
500 $aIncludes index.
520 $a"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
505 2 $aMobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.
650 0 $aTelemarketing.
650 0 $aCell phones.
907 $a.b25192267$b12-20-18$c04-25-12
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25192267$b03-27-15$c04-25-12
938 $aYBP Library Services$bYANK$n6917236
938 $aBlackwell Book Service$bBBUS$n6917236
938 $aBrodart$bBROD$n13744437$c$29.95
938 $aCoutts Information Services$bCOUT$n17905355
956 $aPre-reclamation 001 value: ocn756837079
980 $a0612 sh
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