MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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001 819292533
003 OCoLC
005 20151005100916.0
008 120316s2012 nyu b 001 0 eng
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020 $a9781591845539
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035 $a(OCoLC)769430586
037 $aBRO-copy20120820-153
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050 00 $aHF5415$b.H7416 2012
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092 $a659.2028$bH717t
100 1 $aHoliday, Ryan.
245 10 $aTrust me, I'm lying :$bconfessions of a media manipulator /$cRyan Holiday.
246 3 $aTrust me, I am lying
260 $aNew York, N.Y. :$bPortfolio/Penguin,$cc2012.
300 $axi, 259 p. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 239-250) and index.
505 0 $aBook 1: Feeding the monster : how blogs work. Blogs make the news ; How to turn nothing into something in three way-too-easy steps ; The blog con : how publishers make money online ; Tactic #1: Bloggers are poor; help pay their bills ; Tactic #2: Tell them what they want to hear ; Tactic #3: Give them what spreads, not what's good ; Tactic # 4: Help them trick their readers ; Tactic #5: Sell them something they can sell (exploit the one-off problem) ; Tactic #6: Make it all about the headline ; Tactic #7: Kill 'em with pageview kindness ; Tactic #8: Use the technology against itself ; Tactic #9: Just make stuff up (everyone else is doing it) -- Book 2: The monster attacks : what blogs mean. Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be ; There are others : the manipulator hall of fame ; Cute but evil : online entertainment tactics that drug you and me ; The link economy : the leveraged illusion of sourcing ; Extortion via the Web : facing the online shakedown ; The iterative hustle : online journalism's bogus philosophy ; The myth of corrections ; Cheering on our own deception ; The dark side of snark : when Internet humor attacks ; The 21st-century degradation ceremony : blogs as machines of hatred and punishment ; Welcome to unreality ; How to read a blog : an update on account of all the lies -- Conclusion: So--where to from here?
520 $aAn influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections.
650 0 $aMarketing$xBlogs.
650 0 $aPublic relations$xBlogs.
650 0 $aSocial media$xEconomic aspects.
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