| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:266970613:2484 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:266970613:2484?format=raw |
LEADER: 02484cam a22006138a 4500
001 760974739
003 OCoLC
005 20151005101735.0
008 120327s2012 nyu b 000 0 eng
010 $a2012011583
020 $a9780230338333
020 $a023033833X
020 $a9781137278708 (pbk.)
035 $a760974739
035 $a(OCoLC)760974739
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dBDX$dVP@$dWIQ$dBWX$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD59$b.S365 2012
082 00 $a659.2$223
092 $a659.2$bSe454r
100 1 $aSeitel, Fraser P.
245 10 $aRethinking reputation :$bhow PR trumps marketing and advertising in the new media world /$cFraser P. Seitel, John Doorley.
260 $aNew York :$bPalgrave Macmillan,$c2012.
300 $ax, 235 p. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references.
505 0 $aThe power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation.
650 0 $aPublic relations.
650 0 $aPublicity.
650 0 $aInternet in public relations.
650 0 $aInternet in publicity.
650 0 $aReputation.
650 0 $aCorporate image.
650 0 $aSocial media.
700 1 $aDoorley, John.
907 $a.b25497601$b12-20-18$c08-28-12
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957 00 $aOCLC reclamation of 2017-18
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956 $aPre-reclamation 001 value: ocn760974739
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