MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04370cam a2200601 a 4500
001 222664794
003 OCoLC
005 20151005101846.0
008 080328s2008 nyua bc 001 0deng
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020 $a9780810995215 (Abrams)
020 $a0810995212 (Abrams)
035 $a222664794
035 $a(OCoLC)222664794
037 $bHarry N Abrams Inc, C/O Hachette Book Group USA 3 Center Plaza, Boston, MA, USA, 02108$nSAN 200-2205
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050 00 $aNC975.5.L4$bA4 2008
082 00 $a741.6/52092$222
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100 1 $aCutler, Laurence S.
245 10 $aJ.C. Leyendecker :$bAmerican imagist /$cLaurence S. Cutler, Judy Goffman Cutler ; & the National Museum of American Illustration.
260 $aNew York :$bAbrams,$c2008.
300 $a256 p. :$bill. (chiefly col.) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [248]-251) and index.
505 0 $aThe golden age of American illustration -- The Leyendecker life -- The Leyendecker look -- The art of advertising in a product-oriented society -- Master of the magazine cover -- Book illustration -- Posters : the people's art -- Leyendecker and the American imagists : a historical perspective.
520 1 $a"J. C. Leyendecker captured lifestyles with superior technical skills, with an imaginative use of subject, and with an originality that many have sought to imitate. Dubbed the "Master of the Magazine Cover" by Norman Rockwell - who modeled both his technique and his career on his mentor - Leyendecker created illustrations that graced the covers of all the leading magazines, including Collier's, The Century, and Scribner's. His 322 covers for The Saturday Evening Post - more than any other artist - were so significant that they changed the way the nation looked at the world, introducing the concept of the New Year's Baby, Mother's Day flowers, and the pairing of football with Thanksgiving, among other seminal ideas." "His work in advertising was equally influential, as he created sustained campaigns for products that ranged from high-fashion menswear to Ivory Soap and Kellogg's Corn Flakes. But he is perhaps best known for his portrayal of the Arrow Collar Man, the first male sex symbol and the first advertising star of either gender." "More than 600 original paintings, photographs, advertisements, and magazine covers, including all 322 for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker. The revealing text delves into both his artistic and his personal evolution, uncovering much new material and setting the record straight on many of the questions that had clouded Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists."--BOOK JACKET.
600 10 $aLeyendecker, J. C.$q(Joseph Christian),$d1874-1951$vCatalogs.
650 0 $aMagazine illustration$zUnited States$y20th century$vCatalogs.
700 1 $aLeyendecker, J. C.$q(Joseph Christian),$d1874-1951.
700 1 $aCutler, Judy Goffman.
907 $a.b25509469$b11-21-18$c09-05-12
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957 00 $aOCLC reclamation of 2017-18
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