| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:275134052:3259 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:275134052:3259?format=raw |
LEADER: 03259cam a2200625 a 4500
001 ocn797975287
003 OCoLC
005 20151005102300.0
008 120712s2012 nyu b 001 0 eng
010 $a2012023774
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019 $a769425386
020 $a9780307954794 (hardback)
020 $a030795479X (hardback)
035 $a(OCoLC)797975287$z(OCoLC)769425386
037 $bRandom House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157$nSAN 201-3975
040 $aDLC$beng$cDLC$dBTCTA$dBDX$dUKMGB$dOCLCO$dHHO$dYDXCP$dOKN$dCDX$dBWX$dGZW$dSTF$dSFR$dUtOrBLW
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049 $aSFRA
050 00 $aJK2281$b.I77 2012
082 00 $a324.70973$223
092 $a324.7097$bIs74v
100 1 $aIssenberg, Sasha.
245 14 $aThe victory lab :$bthe secret science of winning campaigns /$cSasha Issenberg.
250 $a1st ed.
260 $aNew York :$bCrown,$cc2012.
300 $a357 p. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. [329]-344) and index.
520 $a"A look how social scientists and renegade thinkers are imposing a new data-driven order on the American political campaign--an industry previously run on gut instinct"--Provided by publisher.
505 0 $aPrologue: how to win an election without anyone knowing -- Blinded by political science -- A game of margins -- The New Haven experiments -- The two percent solution -- "You mean you don't do this in politics?" -- Geeks versus the gurus -- When shame pays a house call -- Showdown at the oasis -- Models and the matrix -- The soul of a new machine -- Epilogue: pushing the envelope.
650 0 $aInternet in political campaigns$zUnited States.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aPolitical campaigns$xTechnological innovations$zUnited States.
650 0 $aPolitical campaigns$zUnited States$xPsychological aspects.
856 42 $3Cover image$u978-0-307-95479-4.jpg
907 $a.b25576483$b06-08-18$c09-27-12
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938 $aBaker and Taylor$bBTCP$nBK0010626779
938 $aBrodart$bBROD$n101985339$c$26.00
938 $aYBP Library Services$bYANK$n7649147
938 $aCoutts Information Services$bCOUT$n20449855
938 $aBlackwell Book Service$bBBUS$n7649147
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