MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03297cam a2200577 a 4500
001 759084202
003 OCoLC
005 20151005102749.0
008 111028s2012 mau b 001 0 eng
010 $a2011044338
019 $a759173251
020 $a9781857885811 (pbk.)
020 $a1857885813 (pbk.)
035 $a759084202
035 $a(OCoLC)759084202$z(OCoLC)759173251
037 $bNatl Book Network, Oreil Customer Service Dept 15200 Nbn Way Bldg D Po Box 190, Blue Ridge Summit, PA, USA, 17214-0190$nSAN 630-0065
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dBDX$dYNK$dYDXCP$dBWX$dOCLCO$dCDX$dKMS$dVP@$dSFR$dUtOrBLW
042 $apcc
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050 00 $aHF5415.1255$b.K37 2012
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092 $a658.827$bK1433b
100 1 $aKaputa, Catherine,$d1948-
245 10 $aBreakthrough branding :$bhow smart entrepreneurs and intrapreneurs transform a small idea into a big brand /$cCatherine Kaputa.
260 $aBoston :$bNicholas Brealey Pub.,$c2012.
300 $axxii, 272 p. ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aWhat's the brand idea? -- The alchemy of the brand entrepreneur -- Power positioning -- The making of a brand's verbal identity -- Creating your brand's look and feel -- Pimp my brand! -- Brand big! : boldly marketing the brand -- Company culture : one team with one dream -- What's your pitch? -- Take the "work" out of networking -- From small business to big brand.
520 $aFrom the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos -- successful companies of all types and sizes begin with three things: ambition, a winning idea, and brand strategy. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition -- all by utilizing the power of branding! --Book cover, p. [4].
650 0 $aBranding (Marketing)
650 0 $aSuccess in business.
907 $a.b25665492$b12-20-18$c10-23-12
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25665492$b10-06-14$c10-23-12
938 $aBaker and Taylor$bBTCP$nBK0010270397
938 $aBrodart$bBROD$n100461808$c$19.95
938 $aYBP Library Services UK$bYBPK$n7189211
938 $aYBP Library Services$bYANK$n7189211
938 $aBlackwell Book Service$bBBUS$n7189211
938 $aCoutts Information Services$bCOUT$n19568430
956 $aPre-reclamation 001 value: ocn759084202
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998 $axbt$b12-10-12$cm$da$e-$feng$gmau$h0$i0
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