MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03283cam a22005054a 4500
001 767563954
003 OCoLC
005 20151005102750.0
008 120201s2012 njua b 001 0 eng
010 $a2012004742
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020 $a9781118206683
020 $a1118206681
035 $a767563954
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050 00 $aHF5415$b.K6246 2012
082 00 $a658.8/02$223
092 $a658.802$bK8487g
100 1 $aKotler, Philip.
245 10 $aGood works! :$bmarketing and corporate initiatives that build a better world-- and the bottom line /$cPhilip Kotler, David Hessekiel & Nancy R. Lee.
260 $aHoboken, NJ :$bWiley,$cc2012.
300 $avi, 282 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"--Provided by publisher.
650 0 $aMarketing$xSocial aspects.
650 0 $aSocial responsibility of business.
650 0 $aRelationship marketing.
700 1 $aHessekiel, David,$d1960-
700 1 $aLee, Nancy,$d1945-
907 $a.b25665571$b12-20-18$c10-23-12
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957 00 $aOCLC reclamation of 2017-18
907 $a.b25665571$b02-07-15$c10-23-12
938 $aBaker and Taylor$bBTCP$nBK0010355795
956 $aPre-reclamation 001 value: ocn767563954
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