| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:293367173:2087 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:293367173:2087?format=raw |
LEADER: 02087cam a2200493 a 4500
001 778827988
003 OCoLC
005 20151005103524.0
008 120227s2013 nyua b 001 0 eng
010 $a2012006427
020 $a9780415626392
020 $a0415626390
029 1 $aAU@$b000048711923
035 $a778827988
035 $a(OCoLC)778827988
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dYDXCP$dOCLCO$dBWX$dCDX$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD30.28$b.N4813 2013
082 00 $a658.4/012$223
092 $a658.4012$bN414d
100 1 $aNeves, Marcos Fava.
245 10 $aDemand driven strategic planning /$cMarcos Fava Neves.
260 $aNew York :$bRoutledge,$c2013.
300 $aix, 180 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aThe company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.
650 0 $aStrategic planning.
650 0 $aMarketing$xPlanning.
650 0 $aBusiness networks.
907 $a.b25764561$b12-20-18$c11-26-12
998 $axbt$b01-04-13$cm$da $e-$feng$gnyu$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b25764561$b09-26-15$c11-26-12
938 $aBaker and Taylor$bBTCP$nBK0010960866
956 $aPre-reclamation 001 value: ocn778827988
980 $a0113 KL
998 $axbt$b01-04-13$cm$da$e-$feng$gnyu$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.4012 N414d$d - - $e07-25-2017 18:23$f0$g0$h08-25-17$i31223101772953$j341$0800$k - - $lxbtci$o-$p$40.00$q-$r-$s- $t1$u7$v10$w0$x1$y.i72410644$z02-19-13