| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:306961039:3444 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03444cam a2200601 a 4500
001 778420967
003 OCoLC
005 20151005104622.0
008 120426s2012 maua b 001 0 eng
010 $a2012015049
020 $a9781422187050 (alk. paper)
020 $a1422187055 (alk. paper)
035 $a778420967
035 $a(OCoLC)778420967
037 $bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070$nSAN 631-760X
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050 00 $aHC430.C6$bA13 2012
082 00 $a658.8/40951$223
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245 05 $aThe $10 trillion prize :$bcaptivating the newly affluent in China and India /$cMichael J. Silverstein ... [et al.].
246 3 $aTen trillion dollar prize
260 $aBoston :$bHarvard Business Review Press,$cc2012.
300 $axix, 314 p. :$bill. ;$c24 cm
336 $atext$btxt$2rdacontent
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505 0 $aConsumption in China and India: the dawn of a golden age -- The new revolutionaries: the rise of the middle classes -- The boom of the superrich: the millionaires (and billionaires) -- The next-but-one billion: the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse: the new female consumers -- Food and drink: acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury: trading up in China and India: fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education: the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation: renewal and the American dream -- Worlds of difference: the regions of China and India -- Risks and the hit-the-wall scenario: how to manage volatility.
504 $aIncludes bibliographical references and index.
650 0 $aConsumers$zChina.
650 0 $aConsumers$zIndia.
650 0 $aAffluent consumers$zChina.
650 0 $aAffluent consumers$zIndia.
650 0 $aConsumers$zChina$xAttitudes.
650 0 $aConsumers$zIndia$xAttitudes.
700 1 $aSilverstein, Michael J.
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