| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:307026539:2792 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 02792cam a2200565 a 4500
001 795687211
003 OCoLC
005 20151005104624.0
008 120615s2013 njua b 001 0 eng
010 $a2012023464
016 7 $a016094272$2Uk
020 $a9780133011425 (hardcover : alk. paper)
020 $a0133011429 (hardcover : alk. paper)
035 $a795687211
035 $a(OCoLC)795687211
037 $bPrentice Hall, C/O Pearson Education Order Dept 135 S Mount Zion rd, Lebanon, IN, USA, 46052$nSAN 200-2175
040 $aDLC$beng$cDLC$dYDX$dOCLCO$dCLE$dYDXCP$dBWX$dUKMGB$dCDX$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.153$b.C34 2013
082 00 $a658.5/75$223
092 $a658.575$bC117c 2013
100 1 $aCagan, Jonathan,$d1961-
245 10 $aCreating breakthrough products :$brevealing the secrets that drive global innovation /$cJonathan Cagan and Craig M. Vogel.
250 $a2nd ed.
260 $aUpper Saddle River, N.J. :$bFT Press,$cc2013.
300 $axxxvi, 379 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product development -- Integrating disciplines and managing diverse teams -- Understanding the user's needs, wants, and desires -- Further evidence -- Service innovation : breakthrough innovation on the product-service eco-system continuum -- Case studies : the power of the upper right -- Case studies : the global power of the upper right -- Where are they now? -- Epilogue.
650 0 $aNew products.
650 0 $aProduction planning.
650 0 $aProduct management.
650 0 $aMarketing research.
700 1 $aVogel, Craig M.
907 $a.b2599136x$b12-20-18$c01-23-13
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