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MARC Record from marc_openlibraries_sanfranciscopubliclibrary

Record ID marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:355884834:3891
Source marc_openlibraries_sanfranciscopubliclibrary
Download Link /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:355884834:3891?format=raw

LEADER: 03891cam a2200577 a 4500
001 793578804
003 OCoLC
005 20151005111933.0
008 120727s2013 caua b 001 0 eng
010 $a2012029549
020 $a9781440828522 (hbk. : alk. paper)
020 $a1440828520 (hbk. : alk. paper)
035 $a793578804
035 $a(OCoLC)793578804
040 $aDLC$beng$cDLC$dBTCTA$dBDX$dOCLCO$dYDXCP$dFMU$dBWX$dTTS$dCDX$dOKJ$dCHVBK$dOCLCF$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415$b.M2194 2013
082 00 $a658.8$223
092 $a658.8$bM3415
245 00 $aMarketing in the 21st century and beyond :$btimeless strategies for success /$cBruce D. Keillor, editor.
246 3 $aMarketing in the twenty first century and beyond
250 $aCondensed ed.
260 $aSanta Barbara, Calif. :$bPraeger,$cc2013.
300 $ax, 265 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aAbridged ed. of: Marketing in the 21st century. c2007.
504 $aIncludes bibliographical references and index.
505 00 $tWhat does "relationship marketing" really mean? /$rLinda M. Orr --$tBuilding a successful sales force in the 21st century /$rDaniel J. Leslie --$tLearning from your customers : building market feedback into strategy and innovation /$rJason DiLauro and Linda M. Orr --$tNegotiating company and customer relationships /$rJon M. Hawes --$tPath-forward thinking : core competencies and the value proposition /$rKen Dickey --$tFuturing : anticipating the emerging voice of the customer /$rStephen M. Millett --$tHow to clean up with a start-up : tricks and tips from entrepreneurs /$rRobert Black --$tHow to use social media : fostering connections in a virtual marketplace /$rGretchen M. Keillor --$tAnywhere, anytime, anyway : the multichannel marketing juggernaut /$rDale M. Lewison --$tBusiness-to-business integrated marketing /$rNadji Tehrani --$tNostradamus knows direct interactive marketing : direct marketers as 21st-century trend messengers /$rWilliam J. Hauser --$tThe new global marketing realities /$rGary A. Knight --$tCulture and international marketing /$rVern Terpstra --$tGlobal value-added strategies /$rJohn Caslione --$tGlobal customer service /$rCalin Veghes.
520 $a"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
520 8 $aEach of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
650 0 $aMarketing.
700 1 $aKeillor, Bruce David.
730 0 $aMarketing in the 21st century.
907 $a.b26550131$b12-20-18$c07-25-13
998 $axbt$b09-06-13$cm$da $e-$feng$gcau$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b26550131$b06-03-15$c07-25-13
938 $aBaker and Taylor$bBTCP$nBK0011238471
938 $aBrodart$bBROD$n102718806$c$48.00
938 $aYBP Library Services$bYANK$n8756004
938 $aBlackwell Book Service$bBBUS$n8756004
938 $aCoutts Information Services$bCOUT$n22210962
956 $aPre-reclamation 001 value: ocn793578804
980 $a0913 Aw
998 $axbt$b09-06-13$cm$da$e-$feng$gcau$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a658.8$bM3415$d - - $e - - $f0$g0$h11-16-18$i31223102591451$j503$0501$k - - $lxbtci$o-$p$48.00$q-$r-$s- $t0$u10$v18$w1$x0$y.i75021614$z09-26-13