| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:356112296:3682 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03682cam a2200565 i 4500
001 1001927772
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005 20151005111938.0
008 130520s2014 maua b 001 0 eng
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035 $a1001927772
035 $a(OCoLC)844073834$z(OCoLC)841910535
037 $bTaylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042$nSAN 213-196X
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050 00 $aPN1995.9.M29$bU45 2013
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100 1 $aUlin, Jeff.
245 14 $aThe business of media distribution :$bmonetizing film, TV, and video content in an online world /$cJeffrey C. Ulin.
246 14 $aAmerican Film Market presents the business of media distribution :$bmonetizing film, TV, and video content in an online world
250 $aSecond edition.
264 1 $aBurlington, MA :$bFocal Press,$c2014.
300 $axxi, 625 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"--$cProvided by publisher.
650 0 $aMotion pictures$xMarketing.
650 0 $aVideo recordings$xMarketing.
650 0 $aTelevision broadcasting$xMarketing.
650 0 $aDigital media$xMarketing.
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957 00 $aOCLC reclamation of 2017-18
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