MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 06300cam a2200673 a 4500
001 820779539
003 OCoLC
005 20151005112903.0
008 131115s2013 enka bq 001 0 eng d
010 $a2013478092
015 $aGBB2C2317$2bnb
016 7 $a016225044$2Uk
020 $a050029075X (pbk.)
020 $a9780500290750 (pbk.)
035 $a820779539
035 $a(OCoLC)820779539
037 $bW W Norton & Co Inc, Keystone Industrial Park Attn Mike Charnogursky 800 Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 202-5795
040 $aUKMGB$beng$cUKMGB$dDLC$dBDX$dOCLCO$dYDXCP$dCDX$dBWK$dUAT$dVP@$dBWX$dUVV$dZCU$dSFR$dUtOrBLW
042 $alccopycat
049 $aSFRA
050 00 $aHF5415.332.Y66$bA39 2013
082 04 $a658.8340842$223
092 $a658.834$bM1102s
100 1 $aAdz, King,$d1969-
245 14 $aThe stuff you can't bottle :$badvertising for the global youth market /$cby King Adz.
260 $aLondon :$bThames & Hudson,$c2013.
300 $a342 p. :$bill. (chiefly col.) ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aMachine generated contents note: 01.88 ways into the minds of youth: Begin here -- 02.Introduction: The stuff you can't bottle... -- 03.Where youth advertising is right now -- 04.Stussy-30 years of social networking -- 05.Interview with a legend: Dylan Williams -- 06.Research -- 07.Intel car unpacking -- 08.How do you actually generate heat? -- 09.Hans Brinker -- The truth sells -- 10.Staying up -- 11.Jay-Z & Bing-Decoded launch -- 12.That "fuck me!" moment -- 13.Levi's -- Denim dreams -- 14.Vans -- Selling authenticity -- 15.Communication becomes content becomes communication -- 16.New Look -- Style the Nation -- 17.Project / Hotel FOX -- 18.Creating moving digital -- 19.VICE / Virtue -- 20.The art of separating the youth from their money -- 21.Heineken Star Player -- 22.Interview with a legend: George Lois -- 23.The digital domain -- 24.Viral video -- 25."You've been Tango'd" -- 26.Diesel "SFW XXX" -- 27.Augmented reality -- 28.Doritos iD3 -- 29."Don-t Tell Ashton" --
505 0 $aNote continued: 30.Social shopping -- 31.The "Whopper Sacrifice" -- 32.Anti-drug Facebook Timeline from Israel -- 33.Girl talk -- 34.SAS by CP+B Europe -- 35.BLK DNM -- 36.Mozambique Fashion Week -- 37.Consuming music -- 38.Interview with a legend: James Hilton -- 39.Nike True City -- 40.MINI Getaway / JVM Sweden -- 41.Does sex really sell? -- 42.Fame / celebrity -- 43.Barbie hangs out in Dalston -- 44.Photography is paramount -- 45.Interview with a legend: Oliviero Toscani -- 46.Corporate responsibility -- 47.Waves for Water / Hurley H20 -- 48.Only The Brave Foundation -- Millennium Village -- 49.Advertising as art (and art as advertising) -- 50.TalkTalk -- 51.A design for youth -- 52.Down Under -- Aussie creativity -- 53.Sneakerpedia -- 54.The power of rebellion -- 55.Some renegade action -- 56.Truth® -- 57.The subculture sell -- 58.The youth / subcultures -- 59.Pilpeled T-shirts -- 60.The "emerging" (BRICS) markets -- 61.Brazil -- Sao Paulo --
505 0 $aNote continued: 62.Nike / Sport Club Corinthians Paulista -- 63.TIM beta -- 64.Interview with a legend: Guga Ketzer -- 65.South Africa -- 66.Interview with a legend: John Hunt -- 67.Nando-s -- 68.The Black Diamond vs Smarteez -- 69.Soweto -- creative hub / Thesis Social Jam -- 70.Lonely Finger -- 71.India -- 72.Interview with a legend: Viral Pandya -- 73.Royal Enfield -- 74.White Collar Hippies -- 75.Picky C -. Indian fashion blogger -- 76."I feel up!" -- 77.China -- Shanghai -- 78.Interview with a legend: Rob Campbell -- 79.Converse's skateboard journey in China -- 80.NeochaEDGE & the EDGE Creative Collective -- 81.Hypebeast -- 82.Russia -- Moscow -- 83.Russian street adverts -- 84.The Boroda Project / Story Store -- 85.Old Spice -- 86.Interview with a god: Erik Kessels -- 87.The future -- The stuff you can bottle -- 88.End here -- The Back Section -- The Magic Triangle: Fast Cheap Good -- The Ten Commandments (The Youth Testament) -- Top Tec Youth Brands --
505 0 $aNote continued: Where to Study -- Timeline of Incredible Moments -- Further Beading and Viewing -- Credits -- Acknowledgments -- Index of Guest Stars.
520 $aIn the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.
504 $aIncludes bibliographical references, filmography and indexes.
650 0 $aYoung consumers.
650 0 $aYoung adult consumers.
650 0 $aMarketing.
650 0 $aAdvertising.
650 0 $aTarget marketing.
650 0 $aYoung adults$xAttitudes.
650 0 $aYoung adults$xConduct of life.
650 0 $aSubculture.
907 $a.b26699692$b12-20-18$c09-26-13
998 $axbt$b12-16-13$cm$da $e-$feng$genk$h4$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b26699692$b09-11-15$c09-26-13
938 $aBrodart$bBROD$n103733930
938 $aYBP Library Services$bYANK$n9636990
938 $aCoutts Information Services$bCOUT$n23443431
938 $aBlackwell Book Service UK$bBBUK$n9636990
938 $aBlackwell Book Service$bBBUS$n9636990
956 $aPre-reclamation 001 value: ocn820779539
980 $a1213 sh jb
998 $axbt$b12-16-13$cm$da$e-$feng$genk$h4$i0
994 $aC0$bSFR
999 $yMARS
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