MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04052cam a2200589 i 4500
001 788274016
003 OCoLC
005 20151005113422.0
008 120904s2013 caua b 001 0 eng c
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037 $bStanford Univ Pr, C/O Chicago Distribution Center 11030 S Langley Ave, Chicago, IL, USA, 60628$nSAN 202-5280
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100 1 $aForman, Janis,$eauthor.
245 10 $aStorytelling in business :$bthe authentic and fluent organization /$cJanis Forman.
264 1 $aStanford, California :$bStanford Business Books, an imprint of Stanford University Press,$c[2013]
300 $axiii, 287 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages [231]-271) and index.
505 0 $aWhy explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
520 $aStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.
650 0 $aCommunication in management$vCase studies.
650 0 $aBusiness communication$vCase studies.
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