| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run04.mrc:387906615:3147 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03147cam a2200493 i 4500
001 846912039
003 OCoLC
005 20151005113423.0
008 130603s2013 enka 001 0 eng
010 $a2013018239
016 7 $a016443750$2Uk
020 $a9781118524541 (hardback)
020 $a1118524543 (hardback)
035 $a846912039
035 $a(OCoLC)846912039
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aDLC$erda$beng$cDLC$dYDX$dUKMGB$dYDXCP$dSINLB$dVP@$dOCLCF$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.1265$b.H65436 2013
082 00 $a658.8/72$223
092 $a658.872$bH727sp
100 1 $aHolloman, Christer.
245 14 $aThe social media MBA in practice :$ban essential collection of inspirational case studies to influence your social media strategy /$cChrister Holloman.
264 1 $aChichester, West Sussex, United Kingdom :$bWiley,$c2013.
300 $axvii, 299 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $a"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"--$cProvided by publisher.
650 0 $aInternet marketing.
650 0 $aSocial media.
907 $a.b26872912$b12-20-18$c10-24-13
998 $axbt$b01-07-14$cm$da $e-$feng$genk$h4$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b26872912$b01-24-14$c10-24-13
938 $aYBP Library Services$bYANK$n9782827
956 $aPre-reclamation 001 value: ocn846912039
980 $a0114 sh
998 $axbt$b01-07-14$cm$da$e-$feng$genk$h4$i0
994 $aC0$bSFR
999 $yMARS
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