MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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001 326557185
003 OCoLC
005 20151005080417.0
008 090806s2010 maua b 001 0 eng
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020 $a9781422177693 (alk. paper)
020 $a1422177696 (alk. paper)
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035 $a(OCoLC)326557185
037 $bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070$nSAN 631-760X
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050 00 $aHD38.7$b.D378 2010
082 00 $a658.4/013$222
092 $a658.4013$bD277a
100 1 $aDavenport, Thomas H.,$d1954-
245 10 $aAnalytics at work :$bsmarter decisions, better results /$cThomas H. Davenport, Jeanne G. Harris, Robert Morison.
260 $aBoston, Mass. :$bHarvard Business Press,$cc2010.
300 $axiii, 214 p. :$bill. ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aWhat it means to put analytics to work -- Data : the prerequisite for everything analytical -- Enterprise : integrating across organizational silos -- Leadership : the deciding DELTA factor -- Targets : picking your spots for analytics -- Analysts : managing scarce and valuable talent -- Embed analytics in business processes -- Build an analytical culture -- Review your business comprehensively -- Meeting challenges along the way -- Toward more analytical decisions and better results.
520 1 $a"In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.
650 0 $aBusiness intelligence.
650 0 $aDecision making.
700 1 $aHarris, Jeanne G.
700 1 $aMorison, Robert.
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