| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:112361348:3499 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03499cam a2200553 i 4500
001 825751043
003 OCoLC
005 20151005123556.0
008 140530s2015 enka b 001 0 eng
010 $a2014018221
020 $a9780415856164$q(hardback)
020 $a0415856167$q(hardback)
020 $a9780415856171$q(paperback)
020 $a0415856175$q(paperback)
020 $z9780203727836$q(ebook)
035 $a825751043
035 $a(OCoLC)825751043
037 $bTaylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042$nSAN 213-196X
040 $aDLC$beng$erda$cDLC$dYDX$dBTCTA$dYDXCP$dOCLCO$dOCLCQ$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415.1265$b.C4883 2015
082 00 $a658.8/72$223
092 $a658.872$bC3808i
100 1 $aCharlesworth, Alan,$d1956-$eauthor.
245 13 $aAn introduction to social media marketing /$cAlan Charlesworth.
264 1 $aAbingdon, Oxon ;$aNew York :$bRoutledge,$c2015.
300 $axix, 228 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: BlogsMobile MarketingOnline communities social networks Strategic SMMAnd much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aInternet marketing.
650 0 $aOnline social networks$xEconomic aspects.
650 0 $aSocial media$xEconomic aspects.
907 $a.b2930068x$b12-20-18$c10-27-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b2930068x$b07-31-15$c10-27-14
938 $aBaker and Taylor$bBTCP$nBK0012728771
938 $aYBP Library Services$bYANK$n9991963
938 $aYBP Library Services$bYANK$n9991964
956 $aPre-reclamation 001 value: ocn825751043
980 $a0215 emd
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