MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04085cam a2200625Ii 4500
001 1001926583
003 OCoLC
005 20151005123623.0
008 141008s2014 njua 001 0 eng
015 $aGBB4B9351$2bnb
016 7 $a016912746$2Uk
020 $a9781118968055$q(pbk.)
020 $a1118968050$q(pbk.)
035 $a1001926583
035 $a(OCoLC)894271736
040 $aUKMGB$beng$erda$cUKMGB$dCLE$dYDXCP$dCLE$dORX$dHNW$dOCLCQ$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aHF5415.5$b.O83 2014
082 04 $a658.4012$223
092 $a658.4012$bOs76v
100 1 $aOsterwalder, Alexander,$eauthor.
245 10 $aValue proposition design :$bhow to create products and services customers want /$cAlexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.
264 1 $aHoboken :$bJohn Wiley & Sons, Inc.,$c[2014]
300 $axxv, 290 pages :$bcolor illustrations ;$c19 x 25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520 $aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650 0 $aCustomer services$xManagement.
650 0 $aQuality control.
650 0 $aProduction management$xQuality control.
650 0 $aBusiness planning.
650 0 $aStrategic planning.
650 0 $aCustomer relations.
700 1 $aPigneur, Yves,$eauthor.
700 1 $aBernarda, Greg,$eauthor.
700 1 $aSmith, Alan,$eauthor.
907 $a.b29308367$b12-20-18$c11-03-14
998 $ab4$ae9$axbt$am6$as7$aw2$b12-30-14$cm$da $e-$feng$gnju$h0$i14
957 00 $aOCLC reclamation of 2017-18
907 $a.b29308367$b09-28-15$c11-03-14
938 $aYBP Library Services$bYANK$n11872741
956 $aPre-reclamation 001 value: ocn894271736
980 $a1214 aw emd
998 $axbt$b12-30-14$cm$da$e-$feng$gnju$h0$i0
994 $aC0$bSFR
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