MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04555cam a2200625Ia 4500
001 881023487
003 OCoLC
005 20151005124135.0
008 140422s2014 enka 001 0 eng d
019 $a868647619$a889665827
020 $a9781780671659 (hbk.)
020 $a1780671652 (hbk.)
029 1 $aAU@$b000053341884
035 $a881023487
035 $a(OCoLC)881023487$z(OCoLC)868647619$z(OCoLC)889665827
037 $bChronicle Books Llc, C/O Hachette Book Group USA 3 Center Plaza, Boston, MA, USA, 02108$nSAN 200-2205
040 $aUKMGB$beng$cUKMGB$dOCLCO$dBTCTA$dYDXCP$dBDX$dCDX$dOCLCF$dYNK$dAU@$dERASA$dUAB$dCHVBK$dOMB$dJAI$dOCLCQ$dIAD$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aNC1002.L63$bS55 2014
082 04 $a741.6$223
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100 1 $aSinclair, Mark$q(Mark Robert)
245 10 $aTM :$bthe untold stories behind 29 classic logos /$cMark Sinclair.
246 30 $aUntold stories behind 29 classic logos
264 1 $aLondon :$bLaurence King Publishing,$c2014.
300 $a223 pages :$billustrations (chiefly color) ;$c28 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aBell System, Saul Bass, 1960 -- British Rail, Gerry Barney, Design Research Unit, 1964 -- British Steel, David Gentleman, 1969 -- CBS, William Golden, 1951 -- Centre Pompidou, Jean Widmer, Visuel Design Association, 1977 -- Canadian National, Allan Fleming, Cooper and Beatty, 1960 -- CND, Gerald Holtom, 1958 -- Coca-Cola, Frank Mason Robinson, 1886 -- Deutsche Bank, Anton Stankowski, Stankowski + Duschek, 1974 -- ENO, Mike Dempsey, Carroll, Dempsey & Thirkell, 1991 -- ERCO, Otl Aicher, 1974 -- I Love New York, Milton Glaser, Milton Glaser, Inc., 1975 -- London Underground, Edward Johnston, 1916 -- Michelin, O'Galop, 1898 -- München 1972, Coordt von Mannstein, Graphicteam Köln, 1968 -- Musèe d'Orsay, Bruno Monguzzi, 1983 -- NASA, Bruce Blackburn, Danne & Blackburn, 1974 -- National Theatre, Ian Dennis, HDA International, 1974 -- Osborne Bull, Manolo Prieto, 1956 -- Penguin, Edward Young, 1935 -- Perú, FutureBrand Buenos Aires and Lima, 2010 -- Pirelli, unknown, 1907 -- Randstad, Ben Bos, Total Design, 1966 -- Sol de Miró, Joan Miró, 1984 -- Tate, Wolff Olins, 1999 -- UPS, Paul Rand, 1961 -- V&A, Alan Fletcher, Pentagram, 1989 -- Woolmark, Franco Grignani, 1964 -- WWF, Sir Peter Scott, 1961.
520 $aTM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
650 0 $aLogos (Symbols)
650 0 $aLogos (Symbols)$xDesign.
650 0 $aTrademarks$xDesign.
650 0 $aBranding (Marketing)
650 0 $aCommercial art.
907 $a.b29409329$b11-21-18$c12-03-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b29409329$b04-04-15$c12-03-14
938 $aBaker and Taylor$bBTCP$nBK0014319115
938 $aYBP Library Services$bYANK$n11595482
938 $aBrodart$bBROD$n108557006
938 $aCoutts Information Services$bCOUT$n27378377
938 $aYBP Library Services UK$bYBPK$n11595482
938 $aErasmus Boekhandel$bERAA$nNTS0000181663
956 $aPre-reclamation 001 value: ocn881023487
980 $a0115 nb emd
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994 $aC0$bSFR
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