| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:145916718:2864 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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005 20151005125030.0
008 140604s2015 njua 001 0 eng d
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037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
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050 4 $aHF5415.1255$b.C48 2015
082 04 $a658.827$bC43b
092 $a658.827$bC4309b 2015
100 1 $aChiaravalle, Bill,$eauthor.
245 10 $aBranding for dummies /$cby Bill Chiaravalle and Barbara Findlay Schenck.
250 $a2nd edition.
264 1 $aHoboken, NJ :$bJohn Wiley & Sons, Inc.,$c[2015]
300 $axii, 368 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $a---For dummies
500 $aPrevious edition published in 2007.
500 $aIncludes index.
520 $aBranding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
505 0 $aPart 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
650 0 $aBranding (Marketing)
650 0 $aBusiness names.
650 0 $aProduct management.
650 0 $aAdvertising.
700 1 $aSchenck, Barbara Findlay,$eauthor.
830 0 $a--For dummies.
907 $a.b29619440$b12-20-18$c01-28-15
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