MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03839cam a2200541 i 4500
001 864096231
003 OCoLC
005 20151005125504.0
008 140627s2014 paua b 001 0 eng
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035 $a864096231
037 $bKogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
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050 00 $aHD9999.L852$bM36 2014
082 00 $a658.8$223
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245 04 $aThe management of luxury :$ba practitioner's handbook /$cBenjamin Berghaus, Günter Müller-Stewens, Sven Reinecke.
264 1 $aPhiladelphia, PA :$bKogan Page,$c2014.
300 $axxxix, 448 pages :$billistrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international experts that discuss key strategies for premium brand success. Using unique research and case studies from a vast array of leading brands including Burberry, Grey Goose and Rolex, they examine how luxury is evolving and which fundamental aspects of the business need to be prioritized in a time of change and transition. The book provides a strategic approach to luxury management and focuses on four key areas: market, brand strategy, business strategy and responsibility. In addition, it analyzes the latest trends, such as the impact of social media and the role of emerging markets, and offers a multicultural perspective designed to create challenges to the traditional, established rules of an ever-evolving industry"--$cProvided by publisher.
520 $a"In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary. Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with innovative insights and perspectives to better understand the nature of the luxury industry so they can more effectively manage businesses in the luxury market"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aLuxury goods industry$xManagement.
650 0 $aLuxuries$xMarketing.
650 0 $aAffluent consumers.
700 1 $aBerghaus, Benjamin.
700 1 $aReinecke, Sven.
700 1 $aMüller-Stewens, Günter.
907 $a.b29709064$b12-20-18$c02-26-15
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957 00 $aOCLC reclamation of 2017-18
907 $a.b29709064$b07-15-15$c02-26-15
938 $aBaker and Taylor$bBTCP$nBK0014074224
956 $aPre-reclamation 001 value: ocn864096231
980 $a0415 KL
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