MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03918cam a22005774a 4500
001 40460008
003 OCoLC
005 20151005131214.0
008 981125s1999 nyu 001 0 eng
010 $a98050352
020 $a0684856360
020 $a9780684856360
035 $a40460008
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050 00 $aHF5415.55$b.G63 1999
082 00 $a658.8$221
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100 1 $aGodin, Seth.
245 10 $aPermission marketing :$bturning strangers into friends, and friends into customers /$cSeth Godin.
260 $aNew York :$bSimon & Schuster,$c[1999]
300 $a255 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 00 $tThe marketing crisis that money won't solve --$tPermission marketing-the way to make advertising work again --$tThe evolution of mass advertising --$tGetting started-focus on share of customer, not market share --$tHow frequency builds trust and permission facilitates frequency --$tThe five levels of permission --$tWorking with permission as a commodity --$tEverthing you know about marketing on the web is wrong! --$tPermission marketing in the context of the web --$tCase studies --$tHow to evaluate a permission marketing program --$tThe permission FAQ.
520 1 $a"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--Jacket.
650 0 $aRelationship marketing.
856 41 $3Sample text$uhttp://catdir.loc.gov/catdir/samples/simon031/98050352.html
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/enhancements/fy0631/98050352-t.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/simon051/98050352.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/simon033/98050352.html
907 $a.b30116053$b12-20-18$c07-13-15
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957 00 $aOCLC reclamation of 2017-18
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938 $aBaker and Taylor$bBTCP$n98050352
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938 $aYBP Library Services$bYANK$n1545383
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