| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:30962097:3641 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03641cam a22005898i 4500
001 851420795
003 OCoLC
005 20151005115624.0
008 131125s2014 pau b 001 0 eng
010 $a2013046518
016 7 $a016644447$2Uk
020 $a9781623361792 (hardcover)
020 $a1623361796 (hardcover)
035 $a851420795
035 $a(OCoLC)851420795
037 $bSt Martins Pr, C/O Mps 16365 James Madison Hwy Us Hwy 15, Gordonsville, VA, USA, 22942, (212)6745151$nSAN 631-5011
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050 00 $aHD9005$b.D63 2014
082 00 $a338.4/76413020973$223
092 $a338.4764$bD6562n
100 1 $aDobrow, Joe.
245 10 $aNatural prophets :$bfrom health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business /$cJoe Dobrow.
246 30 $aFrom health foods to whole foods :$bhow the pioneers of the industry changed the way we eat and reshaped American business
264 1 $aNew York :$bRodale,$c[2014]
300 $axv, 304 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
505 0 $aThe milkman or the cow -- A few gnarly pieces of fruit -- The rise of the high-minded idealists -- The Boulder mafia -- Spontaneous combustion -- Land of opportunism -- Cult of competition -- Dueling business models -- From co-op to co-optation to clout.
504 $aIncludes bibliographical references (pages 274-290) and index.
520 $aDobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
650 0 $aNatural foods industry$zUnited States.
650 0 $aNatural foods industry$zUnited States$xHistory$y20th century.
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