MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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001 957465319
003 OCoLC
005 20160921030805.0
008 160829s2016 nyua b 001 0 eng d
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020 $a9781501109799$q(hardcover)
020 $a1501109790$q(hardcover)
035 $a957465319
035 $a(OCoLC)957465319$z(OCoLC)941443329$z(OCoLC)958392614
037 $bSimon & Schuster, Order Dept 100 Front st, Riverside, NJ, USA, 08075$nSAN 200-2442
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100 1 $aCialdini, Robert B.,$eauthor.
245 10 $aPre-suasion :$ba revolutionary way to influence and persuade /$cRobert Cialdini.
246 3 $aPresuasion :$ba revolutionary way to influence and persuade
250 $aFirst Simon & Schuster hardcover edition.
264 1 $aNew York :$bSimon & Schuster,$c2016.
300 $axiii, 413 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 235-394) and index.
520 $aExamines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
520 $aSocial psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change," in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket.
505 0 $aPart 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention...is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers -- Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives -- Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects.
650 0 $aInfluence (Psychology)
650 0 $aPersuasion (Psychology)
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