| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:436379606:3431 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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001 ocn966746298
003 OCoLC
005 20170919093734.0
008 161216s2017 sz a 000 0 ger d
019 $a960278350$a960295912
020 $a9783037682210
020 $a3037682213
035 $a(OCoLC)966746298$z(OCoLC)960278350$z(OCoLC)960295912
037 $bNatl Book Network, Oreill Customer Service Dept 15200 Nbn Way Po Box 190, Blue Ridge Summit, PA, USA, 17214-0190$nSAN 630-0065
040 $aERASA$beng$erda$cERASA$dYDX$dBTCTA$dOHX$dCLE$dUtOrBLW
041 1 $ager$aeng$hger
049 $aSFRA
050 4 $aHD1375$b.F45 2017
082 04 $a724.6
092 $a333.3306$bF3355h
100 1 $aFelix, Rahel M.,$eauthor.
245 10 $aHausmarke :$bWege des Immobilienmarketings = Branding property : approaches to real estate marketing /$cRahel M. Felix; Peter Felix ; Übersetzung/translation Cosima Talhouni.
246 31 $aBranding property :$bapproaches to real estate marketing
264 1 $aSalenstein, Switzerland :$bBraun Publishing AG,$c[2017]
300 $a313 pages :$billustrations (some color) ;$c27 cm
336 $atext$btxt$2rdacontent
336 $astill image$bsti$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
546 $aText in German and English.
520 8 $aReal estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programs within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property?s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.
650 0 $aReal estate business$xMarketing.
650 0 $aBranding (Marketing)
650 0 $aArchitecture.
650 0 $aDesign.
700 1 $aFelix, Peter,$eauthor.
700 1 $aTalhouni, Cosima,$etranslator.
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938 $aBaker and Taylor$bBTCP$nBK0019673226
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