MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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005 20170620125838.0
008 150825s2014 vtu b 001 0 eng
010 $a2015431374
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035 $a(OCoLC)900937681
037 $bChelsea Green Pub Co, Po Box 428, White River Junction, VT, USA, 05001, (802)2956300, 105$nSAN 669-7631
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100 1 $aLakoff, George,$eauthor.
245 14 $aThe all new don't think of an elephant! :$bknow your values and frame the debate /$cGeorge Lakoff.
246 30 $aDon't think of an elephant!
264 1 $aWhite River Junction, Vermont :$bChelsea Green Publishing,$c[2014]
300 $axv, 168 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aTheory and application -- Framing 101: How to take back public discourse -- Enter the terminator! -- What's in a word? Plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- Betrayal of trust: Beyond lying -- From theory to action -- What the right wants -- What unites progressives -- FAQ -- How to respond to conservatives.
520 $aThis handbook is for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. It not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. George Lakoff delves into the issues that dominate the midterm elections, the presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples' lives? Whether you answer yes or no, the insights in Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire.
650 0 $aCommunication in politics$zUnited States.
650 0 $aProgressivism (United States politics)
650 0 $aFrames (Linguistics)$xPolitical aspects$zUnited States.
651 0 $aUnited States$xPolitics and government$y2001-2009.
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