| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:458546516:4036 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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001 ocn951645148
003 OCoLC
005 20170823083244.0
008 160613s2017 enka b 001 0 eng d
010 $a2016950215
019 $a988653670
020 $a019875499X
020 $a9780198754992
035 $a(OCoLC)951645148$z(OCoLC)988653670
037 $bOxford Univ Pr, 2001 Evans rd, Cary, NC, USA, 27513$nSAN 202-5892
040 $aYDXCP$beng$erda$cYDXCP$dBDX$dBTCTA$dOCLCQ$dERASA$dCDX$dCHVBK$dOKU$dOCLCO$dOCLCF$dDLC$dUAB$dVP@$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aHB74.P8$bB32 2017
082 04 $a330$223
092 $a330$bB14b
100 1 $aBaddeley, Michelle,$d1965-$eauthor.
245 10 $aBehavioural economics :$ba very short introduction /$cMichelle Baddeley.
246 3 $aBehavioral economics
250 $aFirst edition.
264 1 $aOxford, United Kingdom :$bOxford University Press,$c2017.
300 $axviii, 148 pages :$billustrations ;$c18 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aA very short introduction ;$v505
504 $aIncludes bibliographical references (pages 127-137) and index.
505 0 $aEconomics and behaviour -- Motivation and incentives -- Social lives -- Quick thinking -- Risky choices -- Taking time -- Personalities, moods, and emotions -- Behaviour in the macroeconomy -- Economic behaviour and public policy.
520 8 $aTraditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. 00This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions.
650 0 $aEconomics$xPsychological aspects.
830 0 $aVery short introductions ;$v505.
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938 $aErasmus Boekhandel$bERAA$nNTS0000242842
938 $aBrodart$bBROD$n117746975
938 $aBaker and Taylor$bBTCP$nBK0019582159
938 $aYBP Library Services$bYANK$n13033053
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