MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 02983cam a22005297i 4500
001 ocn970605653
003 OCoLC
005 20170718124219.0
008 160923s2017 paua 001 0 eng d
010 $a2016954734
020 $a9780996274043 (hardcover)
020 $a0996274049 (hardcover)
035 $a(OCoLC)970605653
037 $bSmall Pr United, C/O Independent Pub Group 814 N Franklin st, Chicago, IL, USA, 60610, (312)3370747$nSAN 201-2936
040 $aYDX$beng$cYDX$dDLC$dBDX$dCCX$dB@L$dOCLCO$dSFR$dUtOrBLW
042 $alccopycat
049 $aSFRA
050 00 $aHF6161.M7$bM34 2017
082 04 $a791.0698$223
092 $a791.0698$bM154a
100 1 $aMcElwee, John,$eauthor.
245 14 $aThe art of selling movies /$cJohn McElwee.
250 $aFirst edition.
264 1 $aPittsburgh, Pennsylvania :$bGoodKnight Books, an imprint of Paladin Communications,$c[2017]
300 $axv, 286 pages :$billustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aIntroduction: Fine art, folk art, or no art at all -- Silents to 1930s : daily survival of the fittest -- 1940s : business booms and ads peak -- 1950s : wide, wide worlds -- 1960s : a slow slide down.
520 $aThe Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in."--Book jacket.
650 0 $aAdvertising$xMotion pictures$xHistory.
650 0 $aAdvertising, Newspaper$xHistory.
650 0 $aCommercial art$zUnited States$xHistory.
650 0 $aMotion pictures$zUnited States$xHistory.
650 0 $aMotion picture industry$zUnited States$xHistory.
907 $a.b33905897$b07-26-17$c04-07-17
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907 $a.b33905897$b06-21-17$c04-07-17
938 $aBrodart$bBROD$n119075768
938 $aBaker and Taylor$bBTCP$nBK0020270057
938 $aYBP Library Services$bYANK$n13401725
980 $a0617 nb dj
998 $axam$b06-20-17$cm$da$e-$feng$gpau$h4$i0
994 $aC0$bSFR
999 $yMARS
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