| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:60082359:3474 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03474cam a2200637 a 4500
001 37695039
003 OCoLC
005 20151005121253.0
008 970923s1998 nyua b 001 0 eng
010 $a97038520
015 $aGB98-Z1556
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020 $a0471193674 (cloth : alk. paper)
020 $a9780471193678 (cloth : alk. paper)
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049 $aSFRA
050 00 $aHF5415.13$b.H47 1998
082 00 $a658.8$221
092 $a658.8$bSch29p 1998
100 1 $aSchewe, Charles D.,$d1942-
245 14 $aThe portable MBA in marketing /$cCharles D. Schewe, Alexander Watson Hiam.
250 $a2nd ed.
260 $aNew York :$bWiley,$cc1998.
300 $axiv, 497 p. :$bill. ;$c27 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe Portable MBA series
500 $aRev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992.
504 $aIncludes bibliographical references (p. 475-477) and index.
505 0 $aThe essence of marketing -- Marketing and strategy -- The international challenge -- Marketing research and information -- Profiling markets and forecasting sales -- Understanding buyer behavior -- Segmentation, targeting, positioning -- Product development -- Product management -- The nature of pricing -- The distribution of function -- Promotion.
520 $aThis comprehensive look at the marketing innovations of the past decade--as well as a review of the classic concepts--provides a crash course MBA in marketing, exploring ways to outperform competitors, anticipate future trends, improve advertising and sales, and build customer loyalty.
650 0 $aMarketing$xManagement.
700 12 $aHiam, Alexander.$tPortable MBA in marketing.
830 0 $aPortable MBA series.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/onix02/97038520.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009209056&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley041/97038520.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley032/97038520.html
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957 00 $aOCLC reclamation of 2017-18
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938 $aBaker and Taylor$bBTCP$n97038520
938 $aYBP Library Services$bYANK$n100113788
938 $aBaker & Taylor$bBKTY$c55.00$d49.50$i0471193674$n0003055904$sactive
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