MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04085cam a22006254a 4500
001 666428493
003 OCoLC
005 20151005121255.0
008 100922s2010 nyua b 001 0 eng
010 $a2010485163
019 $a419816401
020 $a9781439172018 (pbk.)
020 $a1439172013 (pbk.)
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037 $bSimon & Schuster, Order Dept 100 Front st, Riverside, NJ, USA, 08075$nSAN 200-2442
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050 00 $aHD69.B7$bL548 2010
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100 1 $aLindström, Martin,$d1970-
245 10 $aBrand sense :$bsensory secrets behind the stuff we buy /$cMartin Lindstrom ; foreword by Philip Kotler.
250 $a1st Free Press trade pbk. ed.
260 $aNew York :$bFree Press,$c2010.
300 $a175 p. :$bill. ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (p. 157-159) and index.
505 0 $aStart making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future -- The Brand sense research.
520 $aDid you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
650 0 $aBrand name products.
650 0 $aBusiness names.
650 0 $aAdvertising$xBrand name products.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aSenses and sensation.
907 $a.b27662068$b12-20-18$c05-21-14
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