| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:6832310:4776 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 04776cam a2200661 i 4500
001 827260069
003 OCoLC
005 20151005114357.0
008 130725s2013 nyua b 000 0 eng
010 $a2013028769
015 $aGBB389035$2bnb
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019 $a859555754$a864525027
020 $a9780062273062 (hbk.)
020 $a006227306X (hbk.)
035 $a827260069
035 $a(OCoLC)827260069$z(OCoLC)859555754$z(OCoLC)864525027
037 $bHarpercollins, Keystone Industrial Park, Scranton, PA, USA, 18512$nSAN 200-2086
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049 $aSFRA
050 00 $aHF5415.1265$b.V39 2013
082 00 $a658.8/72$223
092 $a658.872$bV474j
100 1 $aVaynerchuk, Gary.
245 10 $aJab, jab, jab, right hook :$bhow to tell your story in a noisy social world /$cGary Vaynerchuk.
250 $aFirst edition.
264 1 $aNew York, NY :$bHarper Business, an imprint of HarperCollinsPublishers,$c[2013]
300 $axx, 195 pages :$billustrations (chiefly color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--$cProvided by publisher.
504 $aIncludes bibliographical references.
505 0 $aThe setup -- The charateristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies.
650 0 $aInternet marketing.
650 0 $aMarketing$xSocial aspects.
650 0 $aSocial media.
856 42 $3Cover image$uwww.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif
907 $a.b27026231$b12-20-18$c12-16-13
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957 00 $aOCLC reclamation of 2017-18
907 $a.b27026231$b09-11-15$c12-16-13
938 $aIngram$bINGR$n9780062273062
938 $aBaker and Taylor$bBTCP$nBK0012765279
938 $aBrodart$bBROD$n104169435
938 $aYBP Library Services$bYANK$n10002871
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