| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:69469285:3076 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:69469285:3076?format=raw |
LEADER: 03076cam a2200529 i 4500
001 870248397
003 OCoLC
005 20151005121905.0
008 131107s2014 caua 001 0 eng
010 $a2013042629
019 $a855606829
020 $a9781599185347 (pbk.)
020 $a1599185342 (pbk.)
035 $a870248397
035 $a(OCoLC)870248397$z(OCoLC)855606829
040 $aDLC$erda$beng$cDLC$dIG#$dYDXCP$dVP@$dOCLCF$dSFR$dUtOrBLW
049 $aSFRA
050 00 $aHF5415.1265$b.S753 2014
082 00 $a659.14/4$223
092 $a659.144$bSt677u 2014
100 1 $aStokes, Richard,$d1971-
240 10 $aEntrepreneur magazine's ultimate guide to pay-per-click advertising
245 10 $aUltimate guide to pay-per-click advertising /$cRichard Stokes.
246 30 $aPay-per-click advertising
250 $aSecond edition.
264 1 $a[Irvine, Calif.] :$bEntrepreneur Press,$c[2014]
300 $axix, 292 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $a99 percent of advertisers are failing at paid search -- The foundation of successful paid search campaigns -- Your marketing will fail without tracking -- The first requirement for a profitable paid search campaign -- Is pay-per-click advertising right for you? -- What if you already have a great SEO campaign? -- The water is always rising in search -- The $100 bidding myth -- The little-known metric that can increase your search traffic 400 percent -- Clickthrough rates explained -- The ever-changing CPC formula -- How quality score works in 2014 -- How do shoppers shop? -- How do searchers search? -- Increase your clickthrough rate by nearly 50 percent with search refinements -- Building your keyword list -- How to plan a paid search campaign -- Cut campaign waste with keyword matching -- Create your ad groups -- The art and science of setting bids -- Drag visitors to your site with killer ad copy -- Landing page design -- Monitoring your campaign performance -- Put the competition to work for you -- Don't starve the campaign -- Don't blindly trust the search engines -- Open all night (day parting) -- Product listing ads -- Mobile search and enhanced campaigns.
650 0 $aInternet marketing.
650 0 $aInternet advertising.
730 0 $aEntrepreneur (Santa Monica, Calif.)
907 $a.b27778927$b12-20-18$c07-10-14
998 $axbt$b08-20-14$cm$da $e-$feng$gcau$h0$i0
957 00 $aOCLC reclamation of 2017-18
907 $a.b27778927$b05-12-15$c07-10-14
938 $aIngram$bINGR$n9781599185347
938 $aYBP Library Services$bYANK$n11055213
956 $aPre-reclamation 001 value: ocn870248397
980 $a0814 aw
998 $axbt$b08-20-14$cm$da$e-$feng$gcau$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a659.144$bSt677u 2014$d - - $e08-17-2016 11:31$f0$g0$h09-28-16$i31223107451925$j241$0800$k - - $lxbtci$o-$p$21.95$q-$r-$s- $t1$u8$v18$w0$x0$y.i78757307$z08-29-14