| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run05.mrc:99867951:3267 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 03267cam a22005298i 4500
001 872707709
003 OCoLC
005 20151005123149.0
008 140402s2014 njua b 001 0 eng
010 $a2014005244
015 $aGBB424634$2bnb
016 7 $a016643382$2Uk
019 $a860753435
020 $a9781118844397
020 $a1118844394
035 $a872707709
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
040 $aDLC$beng$erda$cDLC$dUKMGB$dOCLCO$dBTCTA$dOCLCO$dDEBSZ$dYDXCP$dMNW$dCDX$dIBZ$dOKU$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHM851$b.H647 2014
082 00 $a659.14/4$223
092 $a659.144$bH727s
100 1 $aHolloman, Christer.
245 14 $aThe social media MBA guide to ROI :$bhow to measure and improve your return on investment /$cChrister Holloman.
246 3 $aSocial media MBA guide to return on investment
264 1 $aHoboken :$bWiley,$c2014.
300 $axvi, 140 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from 'Likes', 'Followers' and 'mentions' and towards pounds, euros and dollars"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aStrategy -- Measure ROI by platform. Facebook ; Twitter ; YouTube ; LinkedIn ; Google+ ; Pinterest ; Blogs --Tools. Choosing a supplier ; Popular measuring platforms -- Case Studies. O₂, customer service ; Sabre Hospitality Solutions, business development ; Makino, sales ; giffgaff, customer retention ; BRAVEday Insurance, communication ; Beats by Dr. Dre, viral campaign -- Safeguarding ROI .
650 0 $aSocial media$xManagement.
650 0 $aRate of return.
907 $a.b2922116x$b12-20-18$c09-24-14
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957 00 $aOCLC reclamation of 2017-18
907 $a.b2922116x$b02-12-15$c09-24-14
938 $aBaker and Taylor$bBTCP$nBK0013889745
956 $aPre-reclamation 001 value: ocn872707709
980 $a1114 KL
998 $axbt$b11-13-14$cm$da$e-$feng$gnju$h4$i0
994 $aC0$bSFR
999 $yMARS
945 $a659.144$bH727s$d - - $e07-11-2018 16:14$f0$g0$h07-30-18$i31223108662785$j141$0143$k - - $lxbtci$o-$p$32.95$q-$r-$s- $t0$u2$v0$w1$x0$y.i79949794$z12-16-14