| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:109944362:2712 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 02712cam a2200469 i 4500
001 on1008762444
003 OCoLC
005 20180515100248.0
008 171019t20182018nyua b 001 0 eng
010 $a2017042100
020 $a9781538727935$qhardcover
020 $a1538727935$qhardcover
035 $a(OCoLC)1008762444
037 $bGrand Central Pub, C/O Little Brown & Co Order Dept 53 State st 9th Fl, Boston, MA, USA, 02109$nSAN 200-2205
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dIEP$dOCLCO$dT3B$dOQX$dIHV$dYDX$dOCLCO$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHF5415$b.M26125 2018
082 00 $a658.8$223
092 $a658.8$bM1945s
100 1 $aMcKee, Robert,$d1941-$eauthor.
245 10 $aStorynomics :$bstory-driven marketing in the post-advertising world /$cby Robert McKee and Thomas Gerace.
250 $aFirst hardcover edition.
264 1 $aNew York :$bTwelve,$c[2018]
264 4 $c©2018
300 $axix, 248 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 225-236) and index.
520 $aBased on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
650 0 $aMarketing.
650 0 $aStorytelling.
700 1 $aGerace, Thomas,$eauthor.
907 $a.b35374470$b12-23-18$c02-07-18
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