| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:135713766:2690 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
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LEADER: 02690cam a2200493 i 4500
001 ocn975367501
003 OCoLC
005 20180717100307.0
008 171016s2018 njua b 001 0 eng
010 $a2017030442
019 $a974558668$a974692645$a974738177$a974966358$a975011210$a975135013
020 $a9781119417019$q(hardback)
020 $a1119417015
035 $a(OCoLC)975367501$z(OCoLC)974558668$z(OCoLC)974692645$z(OCoLC)974738177$z(OCoLC)974966358$z(OCoLC)975011210$z(OCoLC)975135013
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049 $aSFRA
050 00 $aHF5415.1255$b.S87 2018
082 00 $a658.8/27$223
092 $a658.827$bSt825u
100 1 $aStratten, Scott,$eauthor.
245 10 $aUnBranding :$b100 branding lessons for the age of disruption /$cScott Stratten & Alison Stratten.
264 1 $aHoboken, New Jersey :$bWiley,$c2018.
300 $axvi, 300 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aBranding (Marketing)
650 0 $aSelling$xMass media.
700 1 $aStratten, Alison,$eauthor.
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938 $aBrodart$bBROD$n119505924
938 $aBaker and Taylor$bBTCP$nBK0020459193
938 $aYBP Library Services$bYANK$n13523660
980 $a0518 aw
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