MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04531cam a2200565Ii 4500
001 ocn968771116
003 OCoLC
005 20171109015850.0
008 170113s2017 nyua b 001 0 eng d
019 $a1001376155
020 $a9780316314046$q(hardcover)
020 $a0316314048$q(hardcover)
035 $a(OCoLC)968771116$z(OCoLC)1001376155
037 $bHachette Books, 53 State st 9th Fl, Boston, MA, USA, 02109, (617)2270730$nSAN 200-2205
040 $aBTCTA$beng$erda$cBTCTA$dBDX$dSINLB$dFM0$dIK2$dIGA$dUAP$dIUK$dCZA$dOCLCF$dNDS$dYDX$dRB0$dSFR
049 $aSFRA
050 14 $aHF5415.153$b.K52 2017
082 04 $a658.8/02$223
092 $a658.802$bK5608bo
100 1 $aKim, W. Chan,$eauthor.
245 10 $aBlue ocean shift :$bbeyond competing : proven steps to inspire confidence and seize new growth /$cW. Chan Kim, Renée Mauborgne.
246 30 $aProven steps to inspire confidence and seize new growth
250 $aFirst edition.
264 1 $aNew York :$bHachette Books,$c2017.
300 $axi, 322 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 305-307) and index.
505 0 $aReach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action.
520 $aFollowing up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools, Kim and Mauborgne deliver a guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
650 0 $aNew products.
650 0 $aMarket segmentation.
650 0 $aMarketing$xManagement.
700 1 $aMauborgne, Renée,$eauthor.
907 $a.b34224622$b12-15-18$c07-20-17
998 $a(2)e7$a(3)xbt$a(2)s7$a(2)w2$b11-13-17$cm$da $e-$feng$gnyu$h0$i9
907 $a.b34224622$b12-18-17$c07-20-17
938 $aBrodart$bBROD$n118955853
938 $aBaker and Taylor$bBTCP$nBK0020079316
938 $aYBP Library Services$bYANK$n14754177
980 $a1117 sh jb
994 $aC0$bSFR
999 $yMARS
998 $ae7$a(3)xbt$as7$aw2$b11-13-17$cm$da$e-$feng$gnyu$h0$i6
945 $a658.802$bK5608bo$d - - $e08-16-2018 16:05$f0$g0$h10-18-18$i31223118503474$j321$0800$k - - $le7aaa$ol$p$28.00$q-$r-$s- $t0$u4$v3$w2$x2$y.i93419053$z01-30-18
945 $a658.802$bK5608bo$d10-23-2018 17:36$e07-09-2018 13:10$f3$g0$h09-30-18$i31223122327563$j503$0800$k12-28-18$lxbtci$o-$p$28.00$q-$r-$s- $t0$u5$v7$w2$x3$y.i92692527$z11-29-17
945 $a658.802$bK5608bo$d12-09-2018 15:47$e03-02-2018 15:50$f0$g0$h03-21-18$i31223122327555$j271$0501$k12-30-18$lxbtci$o-$p$28.00$q-$r-$s- $t0$u5$v0$w1$x4$y.i92692539$z11-29-17
945 $a658.802$bK5608bo$d - - $e08-04-2018 17:27$f0$g0$h10-28-18$i31223118503516$j181$0800$k - - $ls7aaa$ol$p$28.00$q-$r-$s- $t0$u3$v7$w1$x2$y.i93419077$z01-30-18
945 $a658.802$bK5608bo$d - - $e10-15-2018 17:04$f0$g0$h10-31-18$i31223118503490$j351$0353$k - - $lw2aaa$ol$p$28.00$q-$r-$s- $t0$u4$v4$w2$x2$y.i93419090$z01-30-18