MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03864cam a2200517 i 4500
001 on1019833751
003 OCoLC
005 20180921161028.0
008 180105t20182018enk b 001 0 eng
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019 $a1007065014
020 $a9781783538102$q(hardcover)
020 $a1783538104$q(hardcover)
020 $a9781783537488$q(paperback)
020 $a1783537485$q(paperback)
035 $a(OCoLC)1019833751$z(OCoLC)1007065014
037 $bTaylor & Francis, C/O Kentucky Dist Center 7625 Empire Dr, Florence, KY, USA, 41042, (212)2167899$nSAN 213-196X
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050 00 $aHD59.2$b.Y46 2018
082 00 $a659.20285/4678$223
092 $a659.2028$bY42t
100 1 $aYeomans, Matthew,$eauthor.
245 10 $aTrust Inc :$bhow business wins respect in a social media age /$cMatthew Yeomans.
264 1 $aLondon ;$aNew York :$bRoutledge, Taylor & Francis Group,$c2018.
264 4 $c©2018
300 $aviii, 173 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media--a communications revolution that is democratising and disrupting society in ways never seen before. In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society. This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education."--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction -- Part 1. The social age -- A short history of social media -- How social media made sustainability mainstream -- Learning to listen after a century of shouting -- Part 2. The trust factors -- Collaboration and the power of the crowd -- Radical transparency -- Leaders needed -- Empower and educate -- Inspiring behaviour change -- Part 3. The know how -- How to show, not tell -- The social network effect -- How to save the sustainability report -- Global goals for winning trust -- Epilogue.
650 0 $aCorporate image.
650 0 $aInternet in public relations.
650 0 $aSocial media.
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