MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04553cam a22005898i 4500
001 on1030444355
003 OCoLC
005 20181126142844.0
008 180402s2018 nyua 001 0 eng
010 $a2018001839
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035 $a(OCoLC)1030444355$z(OCoLC)1017596877$z(OCoLC)1051190302
037 $bRandom House Inc, Attn Order Entry 400 Hahn rd, Westminster, MD, USA, 21157$nSAN 201-3975
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050 00 $aHD58.8$b.C6486 2018
082 00 $a658.4/06$223
092 $a658.406$bC7398i
100 1 $aComstock, Beth,$eauthor.
245 10 $aImagine it forward :$bcourage, creativity, and the power of change /$cBeth Comstock ; with Tahl Raz.
246 3 $aCourage, creativity, and the power of change
250 $aFirst edition.
264 1 $aNew York :$bCurrency,$c2018.
300 $axxv, 388 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
520 $a"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world--how to stay nimble, adapt faster and constantly evolve in the face of almost daily change and disruption. In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America--from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market--Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"--$cProvided by publisher.
650 0 $aOrganizational change.
650 0 $aDecision making.
650 0 $aManagement.
650 0 $aSuccess in business.
700 1 $aRaz, Tahl,$eauthor.
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