MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 03250cam a2200517Ia 4500
001 ocn935074305
003 OCoLC
005 20170928125853.0
008 160118s2015 nyua b 001 0 eng d
019 $a921869582
020 $a9781504019859$q(pbk.)
020 $a1504019857$q(pbk.)
035 $a(OCoLC)935074305$z(OCoLC)921869582
037 $bIngram Pub Services, Attn: Benton Tatum 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
040 $aSINAP$beng$cSINAP$dOCLCO$dYDXCP$dBTCTA$dBDX$dOCLCQ$dLTSCA$dOCLCA$dCGP$dNZAUC$dSFR
043 $an-us---
049 $aSFRA
050 4 $aHD9349.S634$bC533 2015
082 04 $a338.766362/0973$223
092 $a338.7663$bAL53s 2015
100 1 $aAllen, Frederick,$d1948-
245 10 $aSecret formula /$cFrederick Allen.
260 $aNew York :$bOpen Road Integrated Media,$c2015.
300 $a497 pages :$billustrations ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $aHow a Victorian-era medicine spawned one of the nation's richest companies and became the world's most recognizable brand. Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
610 20 $aCoca-Cola Company$xHistory.
650 0 $aSoft drink industry$zUnited States$xHistory.
650 0 $aCola drinks$xMarketing.
650 0 $aSoft drinks$xMarketing.
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938 $aBaker and Taylor$bBTCP$nBK0017714693
938 $aYBP Library Services$bYANK$n12610303
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