| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:44755779:3114 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:44755779:3114?format=raw |
LEADER: 03114cam a2200541 i 4500
001 ocn980301856
003 OCoLC
005 20171219142415.0
008 170327s2017 enka b 001 0 eng
010 $a2016055550
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020 $a9781138917781$q(hardcover ;$qalkaline paper)
020 $a1138917788$q(hardcover ;$qalkaline paper)
020 $a9781138917798$q(paperback ;$qalkaline paper)
020 $a1138917796$q(paperback ;$qalkaline paper)
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050 00 $aHF5415.33.U6$bK67 2017
082 00 $a658.80089/68073$223
092 $a658.8008$bK8459h 2017
100 1 $aKorzenny, Felipe,$eauthor.
245 10 $aHispanic marketing :$bthe power of the new Latino consumer /$cDr. Felipe Korzenny, Dr. Sindy Chapa and Dr. Betty Ann Korzenny.
250 $aThird edition.
264 1 $aAbingdon, [U.K.] :$bRoutledge,$c2017.
300 $axxv, 480 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aCultural marketing : a new understanding -- The composition of the Hispanic/Latino market -- The Latino essence of "Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a bicultural horizon -- Latino subjective culture : insights for brand positioning -- Culturally informed research among Latinos -- The hispanic marketing communication industry in the US -- The digital world of US Latinos -- The power of the new latino consumer and the future of US marketing.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aChapa, Sindy,$d1975-$eauthor.
700 1 $aKorzenny, Betty Ann,$d1933-$eauthor.
907 $a.b34440690$b01-16-18$c09-12-17
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