MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 05086cam a2200553 a 4500
001 ocn782992419
003 OCoLC
005 20180215151857.0
008 120517s2012 enk b 001 0 eng
010 $a2012020099
015 $aGBB231179$2bnb
016 7 $a016057573$2Uk
019 $a864540792$a957143314
020 $a9780749464462
020 $a0749464461
035 $a(OCoLC)782992419$z(OCoLC)864540792$z(OCoLC)957143314
037 $bKogan Page Ltd, C/O Ingram Pub Services 1 Ingram Blvd, LA Vergne, TN, USA, 37086$nSAN 631-8630
040 $aDLC$beng$cDLC$dYDX$dUKMGB$dYDXCP$dOCLCO$dYNK$dCDX$dYUS$dGZS$dA7U$dOCLCF$dJYJ$dTHCMU$dOMB$dCHVBK$dKEC$dOCLCQ$dLND$dSFR$dUtOrBLW
042 $apcc
049 $aSFRA
050 00 $aHD9940.A2$bT86 2012
082 00 $a746.9/20688$223
092 $a746.9206$bT8348f 2012
100 1 $aTungate, Mark,$d1967-
245 10 $aFashion brands :$bbranding style from Armani to Zara /$cMark Tungate.
250 $a3rd ed.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2012.
300 $axii, 228 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 213-214) and index.
505 0 $aIntroduction : A different view -- A history of seduction : Style addicts ; The first fashion brand ; Poiret raises the stakes ; Chanel, Dior and beyond ; The death of fashion ; The rebirth of fashion ; Surviving the crash -- Fashioning an identity : Controlling the plot ; The Italian connection -- When haute couture meets high street : Strategic alliances ; Chic battles cheap ; Stockholm Syndrome ; Viva Zara ; A unique brand from Japan -- The designer as brand : How to be a designer brand -- The store is the star : Retail cathedrals ; Creativity drives consumption ; Luxury theme parks and urban bazaars -- Anatomy of a trend : The style bureau ; The new oracles ; The cool hunter -- The image-makers : Portrait of an art director ; The alternative image-maker -- They shoot dresses, don't they? : Brand translators ; The limits of experimentation -- This year's model : Packaging beauty ; Perfection and imperfection -- Celebrity sells : When celebrities become designers -- Press to impress -- The collections : The power behind the shows ; Communication via catwalk ; Haute couture laid low ; Front-row fever -- Accessorize all areas : Emotional baggage ; A brand in a bottle -- Retro brands retooled : Climbing out of a trench ; The art of plundering the past -- Targeted male : 'Very GQ' ; Fine and dandy ; A tailor-made opportunity ; Groom for improvement -- Urban athletes : Getting on track ; Expect a gadget ; Stars and streets -- Virtually dressed : The success story ; Interactive fashion -- Rise of the bloggers : Blogs and the press ; Blogging as business -- The faking game -- Trendy toddlers : A taste of Milk -- Style goes back to the future : From thrift to vintage -- Behind the seams : Ateliers versus factories ; Ethical fashion -- Conclusion : Searching for a soul ; Honesty as a policy ; The cachet of culture ; 'We are all individuals'.
520 $a"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H & M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' -- and reveals how a mere piece of clothing can be transformed into something with mystical allure."--Provided by publisher.
650 0 $aFashion merchandising.
650 0 $aBranding (Marketing)
650 0 $aAdvertising$xFashion.
856 41 $uhttp://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=392555$zE-book - Full text from MyiLibrary
907 $a.b34506299$b08-09-18$c10-04-17
998 $axam$axbt$b12-11-17$cm$da $e-$feng$genk$h0$i0
907 $a.b34506299$b02-06-18$c10-04-17
938 $aCoutts Information Services$bCOUT$n18935336
938 $aYBP Library Services$bYANK$n7239910
938 $aYBP Library Services UK$bYBPK$n7239910
980 $a1217 sh
998 $axam$axbt$b12-11-17$cm$da$e-$feng$genk$h0$i0
994 $aC0$bSFR
999 $yMARS
945 $a746.9206$bT8348f 2012$d - - $e08-16-2018 15:10$f0$g0$h09-06-18$i31223123454622$j201$0800$k - - $lxamci$o-$p$40.00$q-$r-$s- $t1$u3$v1$w2$x1$y.i92987473$z12-21-17