| Record ID | marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:80157947:3579 |
| Source | marc_openlibraries_sanfranciscopubliclibrary |
| Download Link | /show-records/marc_openlibraries_sanfranciscopubliclibrary/sfpl_chq_2018_12_24_run06.mrc:80157947:3579?format=raw |
LEADER: 03579cam a2200601Ii 4500
001 ocn999501959
003 OCoLC
005 20180215152133.0
008 170703s2017 maua b 001 0 eng d
010 $a2017910438
020 $a9781939924995 (paperback)
020 $a1939924995 (paperback)
035 $a(OCoLC)999501959
037 $aBRO-adap20171221-084
040 $aCASSC$beng$erda$cCASSC$dOCLCO$dBTCTA$dOCLCF$dBDX$dYDX$dUOK$dSFR$dUtOrBLW
049 $aSFRA
050 4 $aP90$b.L36 2017
082 04 $a302.23$223
084 $aBUS070060$aSOC052000$aBUS070110$2bisacsh
092 $a302.23$bL191L
100 1 $aLamont, Ian,$eauthor.
245 10 $aLean media :$bhow to focus creativity, streamline production, and create media that audiences love /$cIan Lamont.
264 1 $aNewton, Massachusetts :$bi30 Media Corporation,$c[2017]
264 4 $c©2017
300 $av, 158 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliography (pages 149-152) and index.
520 $aGreat films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while helping creators make media that audiences love. Using examples and easy-to-understand best practices, media veteran Ian Lamont describes how all kinds of creative professionals can leverage the framework, including: filmmakers, publishers, broadcasters, authors, journalists, graphic designers, website operators, recording artists, video game designers, copywriters, creative directors, performance artists.--Publisher.
650 0 $aMass media.
650 0 $aDigital media.
650 0 $aMass media and business.
650 0 $aAdvertising$xDesign.
650 0 $aMotion pictures.
650 0 $aPublishers and publishing.
650 0 $aPopular music$xWriting and publishing.
650 0 $aVideo games$xDesign.
650 0 $aCreative ability.
650 0 $aPerforming arts.
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