MARC Record from marc_openlibraries_sanfranciscopubliclibrary

LEADER: 04624cam a2200601 i 4500
001 ocn982650081
003 OCoLC
005 20180417110001.0
008 170809s2017 nyua 001 0 eng c
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020 $a9781942303190$qpaperback
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050 00 $aNK1520$b.L867 2017
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100 1 $aLupton, Ellen,$eauthor.
245 10 $aDesign is storytelling /$cEllen Lupton.
264 1 $aNew York, NY :$bCooper Hewitt, Smithsonian Design Museum,$c[2017]
300 $a159 pages :$billustrations (chiefly color) ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
500 $a"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
520 8 $aGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives.
505 0 $aOverture -- Foreword -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Storyboard -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Co-creation -- Persona -- Emoji -- Color and emotion -- Act 3. Sensation -- The gaze -- Gestalt principles -- Affordance -- Behavioral economics -- Multisensory design -- Aftermath -- Clinic: Improve your writing -- Classroom: Project generator -- Takeaway: Storytelling checklist -- Index.
650 0 $aDesign$xHuman factors.
650 0 $aDesign$xPsychological aspects.
650 0 $aStorytelling in art.
650 0 $aVisual communication$xPsychological aspects.
650 0 $aCreative thinking.
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