MARC Record from marc_openlibraries_sanfranciscopubliclibrary

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035 $a(OCoLC)798061619
037 $bSpringer Verlag, 333 Meadowland Pkwy, Secaucus, NJ, USA, 07094$nSAN 203-2228
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050 00 $aQ223$b.A38 2013
082 00 $a808.5/10245$223
092 $a808.5102$bAL549c 2013
100 1 $aAlley, Michael,$eauthor.
245 14 $aThe craft of scientific presentations :$bcritical steps to succeed and critical errors to avoid /$cMichael Alley.
250 $aSecond edition.
264 1 $aNew York :$bSpringer,$c[2013]
264 4 $c©2013
300 $axix, 286 pages :$bcolor illustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $gChapter 1.$tIntroduction --$gchapter 2.$tSpeeech : the words you say --$gchapter 3.$tStructure : the strategy you choose --$gchapter 4.$tVisual aids : your supporting cast --$gchapter 5.$tDelivery : you, the room, and the audience --$gchapter 6.$tConclusion.
520 $a"The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Unlike the commonly followed topic-subtopic approach that PowerPoint leads presenters to use, the assertion-evidence approach is solidly grounded in research. By showing the differences between strong and weak presentations, by identifying the errors that scientific presenters typically make, and by teaching a much more powerful approach for scientific presentations than what is commonly practiced, this book places you in a position to elevate your presentations to a high level. In essence, this book aims to have you not just succeed in your scientific presentations, but excel."--Publisher's description.
650 0 $aCommunication in science.
650 0 $aCommunication of technical information.
650 0 $aLectures and lecturing.
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