| Record ID | marc_oregon_summit_records/catalog_files/ohsu_ncnm_wscc_bibs.mrc:123508156:976 |
| Source | Oregon Libraries |
| Download Link | /show-records/marc_oregon_summit_records/catalog_files/ohsu_ncnm_wscc_bibs.mrc:123508156:976?format=raw |
LEADER: 00976nam a2200313Ia 45x0
001 ocm50470628
003 OCoLC
005 20040614164617.0
008 020822s2002 nyu 001 0 eng d
020 $a0060517123 (pbk.)
040 $aTEF$cTEF$dLVB
049 $aOGEA
050 4 $aHF5439.H54$bM66 2002
082 4 $a658.8
090 $aHF5439.H54$bM66 2002
100 1 $aMoore, Geoffrey A.,$d1946-
245 10 $aCrossing the chasm :$bmarketing and selling high-tech products to mainstream customers /$cGeoffrey A. Moore ; with a foreword by Regis McKenna.
250 $aRev. ed.
260 $aNew York :$bHarperBusiness Essentials,$cc2002.
300 $axxi, 227 p. ;$c21 cm.
500 $aIncludes index.
650 0 $aSelling$xHigh technology.
650 0 $aHigh technology$xMarketing.
650 0 $aTechnological innovations$xMarketing.
907 $a.b11243880$bsbks $c-
902 $a071226
998 $b1$c040614$dm$ea$f-$g0
994 $aX0$bOGE
945 $ls0139