MARC Record from marc_overdrive

LEADER: 01966nam 2200265Ka 4500
008 000000s2002 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780471450504 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aSterne, Jim $q(Jim Sterne).
245 10 $aWeb Metrics$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2002.
500 $aTitle from eBook information screen.
520 $aThere now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2002.$nRequires Adobe Digital Editions (file size: 8004 KB).
538 $aRequires Adobe Digital Editions (file size: 8004 KB).
653 #0 $aComputer Technology
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780471220725
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={1EBA3497-5F15-4868-9182-0C22625B20E7}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=1EBA3497-5F15-4868-9182-0C22625B20E7$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{1EBA3497-5F15-4868-9182-0C22625B20E7}Img100.jpg