MARC Record from marc_overdrive

LEADER: 03176nam 2200289Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470451397 (electronic bk. : Adobe Digital Editions)
020 $a9780470451403 (electronic bk. : Adobe Digital Editions)
020 $a9780470451052 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aZimmerman, Jan $q(Jan Zimmerman).
245 10 $aWeb Marketing For Dummies℗ʼ$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2009.
500 $aTitle from eBook information screen.
520 $aBy implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you'll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You'll also discover how to: Craft an online marketing plan, set site goals, and define your market Uncover what makes an effective online storefront and what your site must offer to encourage shoppers Use e-mail marketing effectively and spread the word via e-newsletters Safeguard copyrights, link legally, and use disclaimers, terms of use, and privacy policies Entice customers with video blogs, Webcasts and podcasts, or widgets and gadgets on your site Track site activity with Web analytics, interpret sales statistics, and determine where problems originate Take advantage of search engines where you can submit your site for free Encourage visitors to come back and find subscribers for your online newsletter Utilizing the right online marketing strategies can dramatically boost the success of your Web site and build your business. Web Marketing For Dummies, 2nd Edition makes it easy!
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2009.$nRequires Adobe Digital Editions (file size: 14843 KB) or Adobe Digital Editions (file size: 5844 KB) or Mobipocket Reader (file size: 6713 KB).
538 $aRequires Adobe Digital Editions (file size: 14843 KB) or Adobe Digital Editions (file size: 5844 KB) or Mobipocket Reader (file size: 6713 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470371817
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856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=491EE2AD-CA40-4E9D-A3B8-14B92E45EC56$zClick to purchase
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